Plume & Petal Spritz unveils new spritz ready-to-drink cans
Plume & Petal, part of the Bacardi Limited portfolio, has announced the launch of Plume & Petal Spritz ready-to-drink (RTD), a collection of canned spritz cocktails made from vodka infused with natural flavours and sparkling water.
Each 100-calorie spritz has no artificial sweeteners, is gluten-free, and contains 4.5% ABV. They are available nationwide in the US in 335ml cans, as four-packs or as a multi-flavour six-pack. The new beverage comes in the same three flavours as the original base spirit: Peach Spritz, Cucumber Spritz and Lemon Spritz.
As well as catering to the growing demand for RTD cocktails in recent years, particularly during the pandemic, Plume & Petal Spritz also caters to the growth of low-ABV cocktails and botanical-infused vodkas. The spritz is the latest innovation to join Bacardi’s RTD brands, adding the portfolio’s first vodka-based offering.
Jaime Keller, marketing director, Acceleration Brands at Bacardi, said: “We are thrilled to expand the Plume & Petal experience. With the spirit-based RTD segment growing 173% versus previous years, and vodka-based options projected to represent 50% of the category by 2024, there was a strong opportunity to introduce a convenient, balanced, and better tasting alternative with fresh tasting flavours to the market.”