AkzoNobel and TNW partner for Paint the Future tech appeal

AkzoNobel and TNW (The Next Web) have joined forces on the Paint the Future 2021 global startup challenge.

The two companies will share open innovation across their networks, with the aim to reach more startups before the 20 July submission deadline.

“AkzoNobel’s innovation ecosystem combines the best of the startup and corporate worlds: agility and innovative technology with experience and investment potential,” said Ally van der Boon, Paint the Future programme manager at AkzoNobel. “We’re excited to collaborate with cutting-edge startups in tech to bring surfaces to life – TNW is the perfect partner to help us do that.”

TNW’s mission is to connect people who love tech. The global digital brand will extend AkzoNobel’s invitation to join the largest collaborative innovation ecosystem in the paints and coatings industry.

“Because AkzoNobel commits to working on sustainable business opportunities with challenge winners, being able to attract high quality submissions is critical,” says Wopke Dost, head of delivery, TNW Programs. “That’s why TNW’s in-house team of startup scouts and research analysts are getting the word out to early-stage tech companies who meet the challenge criteria: tailor-made Paint the Future collaborations will help them grow.”

Paint the Future, launched by AkzoNobel in 2019, runs a variety of programmes to accelerate innovation. This includes start-ups, academia, research institutes and suppliers, and has resulted in 18 successful solutions to date.

To join the global startup challenge, visit: letspaintthefuture.com.

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