Coors Seltzer releases new canned hard seltzer flavour

Coors Seltzer has released its newest hard seltzer, Orange Cream Pop.

The limited-edition flavour is available in 12-packs of 12oz slim cans. At 90 calories and 4.5% alcohol by volume, it’s lighter than most hard seltzers on the market.

Matt Lafferty, marketing manager for Coors Seltzer, said: “We wanted make a bold flavour choice instead of leaning into an iteration of something on the market already.”

The company says the trend for hard seltzers represents the maturation of the market for the category and echoes a similar trend with other flavoured malt beverages and craft beer.

“Consumers are constantly on the lookout for new and exciting flavours, and we know that flavour is a top driver of sales,” Lafferty added.

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