Disaronno announces launch of Italian gin in a tin
Disaronno International has announced the launch of a new Italian gin, inspired by motorsports and packaged in a tin. Drawing on its founder’s love of motorsports, EnGINe Gin is not packaged in a bottle, but a tin oil can that evokes the classic age of automobiles.
EnGINe Gin is the creation of fashion and spirits entrepreneur Paolo Dalla Mora, who drew inspiration from his love of classic cars and motorcycles and his enjoyment of traditional North Italian flavours, blending them together into the spirit.
Made in small lots in Langhe, the heart of Italy’s automobile industry, the product incorporates traditional Italian botanicals that are 100% organic, including Lingurian sage, lemon, licorice root, and damask rose. Vacuum distillation using a rotary evaporator preserves the most aromas and flavours.
“The idea to develop EnGINe stems from a union of my two great passions, the world of motors and spirits, a market I have worked in for over ten years. For some time, I had in mind a beverage project and one day, while I was working on my bike in the garage in Barbaresco drinking a cup of the traditional Langa digestive with hot water, lemon peel and sage leaves, I thought it would be interesting to reproduce those very flavors in an alcoholic version and taste it in a long drink,” said Dalla Mora.
“Once the formula was defined with the help of expert hands and good palates, I started imagining what the aesthetics of the project could be and, considering that it all took shape in my garage, I thought it would be suitable for EnGINe to have an identity that went in another direction with respect to the transparency that spirits look for today—something dirtier, unexpected, capable of completely distorting the concept of a bottle. EnGINe is, in fact, the first gin in a tin container, and with its strong, decisive spirit, it radically contrasts with a gin aesthetic which instead is becoming increasingly limpid, pure and clean.”
EnGINe Gin is 42% abv and carries a suggested retail price of $29.99 and is available through www.engine.land