INX creates printing advice resource
Image: INX International
INX International Ink Co has created the Printer Space blog as a helpful solution to finding accurate and useful information in order to keep pace with the changes in the printing and ink world, especially with the dramatic rise of digital in the last two decades.
Each month, Printer Space will provide advice on an assortment of topics. Articles will range from colour management, digital printing, and innovation, to productivity, shelf appeal, and issues pertaining to sustainability and compliance.
“The idea for the Printer Space blog was largely based on the number of questions we receive and address from our customers. We saw it as an opportunity to increase awareness and help the print and packaging communities,” said Renee Schouten, director of Marketing for INX.
“With the number of experts we have on staff, our goal is to make Printer Space the place where people go for insightful information. We did receive feedback from some initial postings that will shape our focus in the coming months. And it’s important to continue having an open dialogue because our industry is constantly changing.”
The experts Schouten mentioned have experience and advice to offer, with the majority having 20 or more years invested in the printing industry. Some have devoted their entire careers to ink chemistry while others offer a brand owner, R&D or marketing viewpoint.
The most recent posting is co-authored by technical services gurus Todd Hanrahan and Mike Hailfinger. Read all about the “Seven Ways to Increase the ROI on your Ink Spend” by clicking here.