Ball aluminium cups available again at Super Bowl

Ball Corporation and Anheuser-Busch have announced a partnership to bring the infinitely recyclable Ball Aluminum Cup to guests at SoFi Stadium in Los Angeles, US, for the NFL Super Bowl ‘Big Game’ on 13 February 2022.

Ball designed the lightweight aluminium cups to bring beverage packaging circularity to sports and entertainment venues in response to growing consumer preference for more sustainable products. As the NFL’s official beer sponsor and the presenting sponsor of the Super Bowl LVI, Anheuser-Busch is also doing its part by leveraging the reach of its Bud Light brand and sports partnerships to encourage recycling and sustainability behaviours among sports fans and support the brewer’s ambitious 2025 sustainability goals.

Angie Slaughter, vice president of sustainability procurement at Anheuser-Busch, said: “We are committed to having 100% of our packaging made from majority recycled content or be returnable by 2025 and through this continued partnership with Ball, we are excited to once again bring a more sustainable packaging solution to sports fans at this year’s big game.”

The cups will be available to fans in 9oz, 20oz and 24oz versions across multiple locations leading up to and during the Big Game, including at the Halftime Show and the Bud Light Super Bowl Music Fest.

Availability of the product at this year’s game builds on the partnership’s success at the Big Game in 2021 at Raymond James Stadium and at Hard Rock Stadium in 2020 as part of the stadium’s initiative to phase out 99.4% of single-use plastics that year. The cups are helping to drive sustainability at sports and entertainment venues across the country, including at Ball Arena in Denver, SoFi Stadium in Los Angeles, Hard Rock Stadium in Miami, Lucas Oil Stadium in Indianapolis, Climate Pledge Arena in Seattle, UBS Arena in New York, Globe Life Field in Texas, and State Farm Stadium in Arizona.