New microsite highlights sustainability of steel packaging
The Association of European Producers of Steel for Packaging (Apeal) has launched a new microsite – http://www.steelforpackaging.org/ – which is designed to highlight the key supply chain benefits of steel for packaging.
It acts as a one-stop information site for steel for packaging and delivers and supports all the facts and features that make steel an efficient, reliable and sustainable packaging solution.
To enhance its support and meet the changing expectations of key stakeholders, Apeal has built on more than 25 years’ experience in the industry to deliver an innovative platform for messages, facts and figures, that is in line with evolving technologies.
The site demonstrates a clear, simple design and is structured to highlight the seven key supply chain benefits of steel for packaging: Recycling, Performance, Use, Manufacturing, Efficiency, Versatility and Safety. Credible and well-established information about steel for packaging is made accessible to the user in these easy-to-understand categories, backed up by relevant supporting facts.
“Apeal has accumulated a wealth of data about steel for packaging. We are the industry reference and ensure that the essential facts, figures and information about steel for packaging are made available to all, in a new, easy-to-access and dynamic way,” says Philip Buisseret, managing director of Apeal.
