INX focuses on Color Perfection programme at Craft Brewers Conference
Image: INX International
INX International Ink Co has announced it will focus attention on the exclusive INX Color Perfection programme for beverage can design and decorating at the 2-5 May Craft Brewers Conference. Being held at the Minneapolis Convention Center (booth 327), the event serves as a perfect opportunity to elevate INX Color Perfection’s status, according to the company.
A Cleveland craft brewer recently used the programme to create an award-winning can design, points out INX Color Perfection manager Sarah Jacks, who will be available to meet with attendees in the INX booth.
“Great Lakes Brewing Co was voted the winner of our Colored By INX Can Design contest last year. They used several colors from the INX Color Perfection programme to create a unique design for their new Crushworthy Lo-Cal Citrus Wheat beer. It provided them with a fast and accurate means of colour selection, and a cost effective approach to colour management to help get their product to the marketplace faster. I’ve heard their sales are doing quite well.”
Jacks further explained the value of streamlining and standardizing the colour process using the INX Color Perfection programme. It begins with the INX 2-Piece Color Catalog that includes more than 600 removable metal colour swatches, and the corresponding Adobe Digital Color Library. Digital Proofing provides the opportunity to produce a single digital print or more, and INX University provides free, online metal decoration educational courses to sharpen skills.
Officials at Great Lakes Brewing Co reportedly agreed the programme is highly beneficial to them.
“The INX Color Catalog was critical for establishing a consistent visual harmony among all of our packaging and promotional needs,” said Jameson Campbell, the creative leader of Great Lake’s design team. “Using it allowed us to sync can and packaging production, which improved not only the design process from a consistency standpoint, but made for an efficient approval process with our suppliers. It gave us those crucial impactful, expressive results we aim for each time we introduce a new brand or package.”
Craft brewers interested in winning this year’s Colored by INX Can Design must act fast. The contest is open to all who used the INX Color Catalog to produce a commercial can design that reached the market prior to 1 January 2022. Entries must be postmarked by 29 April and information is available online regarding full contest rules.
To learn more about the INX Color Perfection programme, stop by booth 327 at the Craft Brewers Conference.