Aluminium cup now made with 90% recycled content

Ball Corporation and aluminium recycler and supplier Novelis, have announced that the Ball Aluminum Cup™ is now composed of 90% recycled content. This evolution builds on the Ball Aluminum Cup’s infinite recyclability by lowering its carbon footprint, therefore further positioning the product as a sustainable solution for packaging waste challenges across the sports and entertainment, food service, retail and beverage industries.

Ball designed the lightweight aluminium cups to bring beverage packaging circularity to sports and entertainment venues in response to growing consumer preference for more sustainable products. Producing the cup with 90% recycled content significantly reduces its carbon footprint, as doing so with recycled aluminium uses 95% less energy than doing so with primary aluminium. Ball also recently received Cradle to Cradle Certified Bronze for the aluminium cup, underscoring the company’s commitment to making products that are safe, circular and responsibly made.

“At Ball, we’re committed to innovative solutions that contribute to creating a truly circular economy,” said Dan Fisher, president and CEO of Ball Corporation. “Aluminium beverage packaging – including the Ball Aluminum Cup – has always been a sustainable alternative to plastic, and this update only further strengthens its sustainability attributes. We aim to deliver solutions that not only benefit our global customers but also benefit the planet, and we are excited to partner with Novelis to bring a Ball Aluminum Cup made with 90% recycled content to communities everywhere.”

“In line with Novelis’ purpose of ‘Shaping a Sustainable World Together,’ we’re focused on innovating alongside customers like Ball to increase the use of recycled content in their products,” said Steve Fisher, president and CEO of Novelis Inc. “We’re proud of our long-standing partnership with Ball and our joint efforts to increase the use of aluminum for beverage packaging. Aluminum beverage packages – bottles, cans and cups alike – are a perfect product for the circular economy as they can be recycled over and over without ever losing their material properties.”

The aluminium cup, manufactured in Rome, Georgia, and made with 90% recycled content is available now and currently in use by Ball customers. The aluminium cups are helping to drive sustainability at sports and entertainment venues across the country, including at Ball Arena in Denver, SoFi Stadium in Los Angeles, Hard Rock Stadium in Miami, State Farm Arena in Atlanta, Lucas Oil Stadium in Indianapolis, and Climate Pledge Arena in Seattle. At Ball Arena, in particular, aluminium beverage packaging has helped to eliminate more than 350,000 single-use plastic cups and bottles, and the arena is on pace to eliminate more than 1 million single-use plastic cups and bottles in 2022.