Austin Eastciders partners with Mexico City artist on new canned cider flavour
Image: Austin Eastciders
Texas cider brand Austin Eastciders has announced its latest Imperial Cider flavour, inspired by the authentic Mexican blend and a summer’s favourite fruit: Chili Lime Watermelon.
Austin Eastciders’ new canned offering features a higher 8.3% ABV and an eye-catching design created by renowned Mexico City artist Vals, who brings her illustration style to the limited-edition cans.
“Paying tribute to the tasty tradition of enjoying chili, lime and salt on freshly cut watermelon, we sought out a partnership with the amazing illustrator, Vals, hailing from Mexico City,” says Dave Rule, senior vice president of marketing, Austin Eastciders. “People unfamiliar with this delicious flavour combo will be delighted to make the discovery. We love that we were able to work with Vals on this project to further the great tradition of Tex-Mex fusion!”
“It is a Mexican tradition to eat fruit, especially watermelon, with chili and lime and I am so excited to be able to represent this tradition with my artwork for this new Austin Eastciders flavour,” says Vals. “I chose to include a watermelon in sunglasses accompanied by chili, limes, and stars that symbolise flavour explosions to further animate the design.”
The limited-time Austin Eastciders Chili Lime Watermelon Cider (MSRP $13.99) will be available in late June in six-packs throughout Texas, New York City and the Greater Washington DC/Baltimore area, while supplies last. To learn more, visit: austineastciders.com.
