Ball brings Aluminium Cup to all major retailers across US

Image: Ball

Ball Corporation has announced that the first-of-its-kind Ball Aluminium Cup is now available for purchase at major retailers in all 50 states across the US. Between May and June, the cups will be available for the first time in more than 18,000 food, drug and mass retailers, including Kroger, Target, Albertsons, CVS and others.

“Ball has a long history of being a brand that people trust, and we are excited to reenter the B2C market with the retail rollout of the innovative and infinitely recyclable Ball Aluminium Cup,” said Dan Fisher, president. “As a company, we are relentlessly focused on enabling the circular economy and finding new ways to help solve the packaging waste crisis with aluminium beverage packaging. We look forward to working with our retail partners to continue advancing this mission.”

“The Ball Aluminium Cup is a truly innovative product that has the potential to advance sustainability and reduce plastic waste at gatherings big and small,” said Sebastian Siethoff, general manager, Cups. “As we expand the cups’ availability to major retailers nationwide, we are seeing very strong consumer adoption and performance in the marketplace as we are launching this new, exciting product line. We are excited to expand the cups’ footprint and continue driving meaningful sustainable solutions for customers and consumers.”

Ball is producing the cups domestically from its dedicated cups manufacturing facility in Rome, Ga. The product is available in 20oz and 16oz formats.

Ball worked with Seed Strategy, a Burke Inc. innovation and brand strategy consultancy, on the national advertising campaign for the retail rollout. In addition, Ball is represented in the national marketplace by Acosta Sales & Marketing.

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