Skrewball Whiskey introduces 100ml can format
Image: Skrewball Whiskey
Skrewball Whiskey, the original peanut butter whisky, has announced the introduction of an 100ml can to its product lineup, which includes 750ml, 375ml, 200ml, 50ml and 1L glass bottles. Unlike RTD canned cocktails, this option offers two servings of the sweet and savoury flavoured whisky with no mixers, perfect for sipping straight.
“Skrewball Whiskey was the first-to-market with peanut butter flavoured whisky and galvanised the recent growth of the flavoured whisky category, so we knew the next step was to offer a unique product that breaks the mold of what’s on the market already,” said Carl Carlson, president of Skrewball Whiskey. “Industry trends continue to indicate that consumers are gravitating towards portable canned options, and we want to offer Skrewball Whiskey’s premium taste and versatility to our community in an offering that meets their needs and consumption occasions.”
Debuting just in time for the summer, Skrewball Whiskey’s 100ml size boasts the same smooth and nutty flavor consumers love from the brand in a refreshing and convenient format that can be sipped by the pool, at a backyard barbecue, on the beach or anywhere in between. Sold by the can, the new offering is best consumed chilled.
“As the 100ml can presents new lifestyle options, we’re excited to welcome more members to our Skrewball family,” said Brittany Merrill Yeng, co-founder of Skrewball Whiskey. “This new addition to our lineup is another step in the development of not only our company, but our community.”
“We started as a mom-and-pop business in a beach town in San Diego, and this canned format pays homage to our original community of beachgoers looking for a fun way to imbibe,” said Steven Yeng, co-founder of Skrewball Whiskey. “Our brand embraces and encourages the ‘misfit’ in each of us, so we’re looking forward to disrupting the industry again with another ‘skrewball’ product that consumers haven’t seen before.”
Skrewball Whiskey’s 100ml can is 70 proof (35% ABV). The canned spirit will be available in select markets across California, Colorado, New Mexico, Texas, Delaware, Illinois, Massachusetts, New York, Florida, Georgia, New Jersey, Wisconsin and Tennessee, with additional nationwide availability rolling out throughout the coming summer months.
For more information about Skrewball Peanut Butter Whiskey, visit www.skrewballwhiskey.com.