Rock & Roll Hall of Fame introduces canned rum cocktails to Florida
Image: Zan Passante
Rock & Roll Hall of Famer and spirits trailblazer, Sammy Hagar, is rolling out his new Sammy’s Beach Bar Cocktail Co sparkling rum cocktails in a can throughout Florida, USA, starting early summer.
Hagar’s award-winning Puerto Rico-made Beach Bar Rum steeps island flavour into the sparkling rum cocktails, which come in four playful twists on classic flavours: Tangerine Dream, Pineapple Splash, Island Pop and Cherry Kola Chill. Made with all natural ingredients and sweetened with agave, each flavour is 5.5% alcohol by volume (ABV), under 130 calories, and five grams of sugar per 12oz can.
“Florida is a second home to my family, and I know the Sunshine State is going to love Sammy’s Beach Bar Cocktail Co sparkling rum cocktails,” said Hagar, who made history as the first celebrity spirits entrepreneur with his legendary Cabo Wabo Tequila.
The Florida debut follows highly successful rollouts in California, Nevada and Texas, where the sparkling rum cocktails are now available in restaurants, bars and retail stores including major chains such as Safeway, Albertsons, Total Wine & More, Gelsons, Spec’s, WB Liquors and Twin Liquors. Sold in four-packs of the same flavour, the cans are also available for purchase across 44 states through the website at: sbbcco.com/buy-now.