Aluminium personal care brand launches in Canada
Image: Hey Humans
Made with sustainability in mind and at an accessible price point, the brand was created by Maesa, the beauty incubator, in 2021, with a mission to bring change to the world, offering consumers environmentally-friendly options for their daily routines. Hey Humans packaging is easily recyclable and 99% plastic free, made from infinitely recyclable aluminium and FSC paper which comes from responsibly sourced wood fibre.
The Hey Humans line-up includes aluminium-free deodorant with all day odour protection, hydrating and replenishing body wash and a nourishing, lightweight body lotion for all day moisture.
All products are ‘clean’, vegan, cruelty-free and formulated without parabens, phthalates and silicones. They are also dermatologist-tested and intended for all skin types. Infused with essential oils and upcycled ingredients, the nature-inspired and fresh scents include Rosewater Ginger, Cedarwood Sage, Apple Matcha and Coconut Mint, among others.
“Our Hey Humans vision began with a promise to reduce plastic on the planet while giving consumers high-quality personal care products that perform. With powerful, naturally derived formulas in 99% plastic-free packaging our products will be part of the Thoughtful Choices at Shoppers Drug Mart lineup. We’re excited to launch into the Canadian market and bring consumers our forward-thinking, environmentally conscious products so you can feel great while doing great for the environment.” says Tara Brown, chief marketing officer, Maesa.
“Plastic waste is a problem for the environment and for our customers. As a company, we’ve committed to taking action. In the beauty aisle, we’re bringing new brands with packaging solutions that reduce the amount of plastic waste going to landfills,” says Kelly Jessop, vice president, Mass Beauty, Shoppers Drug Mart. “Hey Humans is an exciting launch for us, with more sustainable packaging that does not compromise the quality or accessibility of the products.”