Heineken USA brand enters spirits category with new canned cocktail
Image: Heineken USA
Dos Equis is launching Dos Equis Margarita Classic Lime, a ready-to-drink spirits-based product that blends Blanco Tequila and high-quality ingredients. Each 12oz cocktail in a can contains 10% ABV and is made with Blanco Tequila, real lime juice and natural flavours.
As a top importer to the US, Heineken USA says it is always striving to unlock and bring to market authentic flavours inspired by consumer trends. This latest innovation from Dos Equis brings a new twist to the number one US cocktail and delivers on the growing consumer demand for convenient, spirit-based cocktail options, says the brand.
“We are excited to bring our first ever spirits product, Dos Equis Margarita Classic Lime, to the US market which spotlights our commitment to innovation at Heineken USA and Dos Equis,” says Hannah Dray, Dos Equis brand director. “Dos Equis is a credible quality brand born in Mexico and we wanted to bring the excitement that consumers have for a traditional margarita to a can to save them the time and hassle of having to make it themselves.”
Dos Equis® Margarita Classic Lime is now available in 4-pack, 12oz cans in select markets in the US: New Mexico, New Jersey, Colorado, Massachusetts, Louisiana, Illinois, Las Vegas, Nevada, and Georgia. The beverage will additionally be available in Southern California and Arizona this September.
