Novelis Introduces evercycle for cosmetics with 100% recycled aluminium
Image: Novelis
Novelis, sustainable aluminium solutions provider and world leader in aluminium rolling and recycling, has announced it is expanding its evercycle portfolio to the cosmetic packaging market. evercycle Cosmetics is certified to contain 100% recycled aluminium and can achieve customers’ anodised quality requirements. The new alloy offers packaging customers in the beauty, skincare and wellness space an infinitely recyclable solution compared to plastic alternatives.
“With increasing consumer desire for more sustainable products, Novelis is proud to offer our customers a new packaging solution that is not only made from 100% recycled aluminium but one that can also be easily recycled again,” said Jami Chime, account manager, Specialty Products, Novelis North America. “Given the advantages of recycling aluminium, Novelis aims to enable more sustainable solutions alongside our customers. As we take steps to decrease carbon emissions 30% by 2026 and become a carbon neutral company by 2050 or sooner, we remain committed to increasing the amount of recycled content in our products.”
Novelis developed the evercycle Cosmetics alloy with Anomatic, a world leader in anodised aluminium packaging solutions. A pioneer in metal finishing, the company first patented its anodising technology, the Anomatic System, in 1967. Anodising is an electrochemical process that transforms aluminium’s composition by adding a decorative and durable barrier while maintaining the inherent, sustainable benefits of the metal. It is an increasingly preferred choice for cosmetics, consumer electronics, medical device and pharmaceutical packaging. evercycle enables Anomatic to offer the cosmetics packaging industry new options using its all-aluminium, customisable stock packaging range. Consumers can place these 100% recyclable containers into their curbside recycling bins when empty, contributing to a circular economy.
“Anomatic believes it is our corporate social responsibility to make decisions and take actions that protect and benefit our planet. We are proud of our longstanding partnership with Novelis, enabling us to develop a groundbreaking product that reduces our carbon footprint and benefits brands and consumers alike who share a passion for more sustainable solutions,” said Mark Ormiston, vice president – Innovation, Technology & Sustainability, Anomatic. “Rethinking packaging’s function, design and manufacture from cradle-to-end-use, we are cultivating and fostering innovation that leads to positive change.”
evercycle Cosmetics is certified by SCS Global Services to contain 100% recycled aluminium. SCS Global Services is a third-party certification company providing independent verification that sustainability claims related to an organisation’s products and operations are honest, valid and transparent. This is the second commercially available evercycle offering by Novelis following its introduction of a 100% recycled aluminium food container alloy.
Novelis produces its evercycle Cosmetics alloy in Oswego, New York; Kingston, Ontario; and Buckhannon, West Virginia.