Organic gin in a tin gains listing with Tesco
ENGINE, a new, innovative premium organic gin with an aromatic sage and lemon palette, packaged in a rectangular shaped can, has revealed a new national off-trade listing, in leading grocery retailer Tesco.
ENGINE, distributed in the UK by Illva Saronno Holding group which names Disaronno and Tia Maria within its spirits portfolio, launched in the UK at the end of 2021.
Founded by Paolo Dalla Mora, entrepreneur and consultant in the fashion and spirits sectors, the ENGINE design is inspired by oil and fuel cans, motocross races and racing vehicles. The unique and sustainable packaging references various 80’s retro details of which are a tribute to the characteristic world of racing.
Founder of ENGINE, Paolo Dalla Mora, says: “This is a very exciting time for ENGINE as we begin to increase our international market reach outside of Italy, into key territories of the UK. Winning Tesco as a stockist in our first year is a huge achievement, and improves our long term mission to have ENGINE in the hands of the UK’s gin drinkers. With our iconic racing-inspired can and 100% Italian sourced botanicals, we offer retailers like Tesco a unique take on gin that hasn’t been seen in the UK before.”
The brand’s hero item, its 700ml ENGINE Gin Can will be available to purchase on Tesco online, as well as through Tesco stores at £32.00.
To celebrate the launch, Tesco and ENGINE are planning a host of seasonal promotions and in-store activities to be rolled out across Q3 and Q4 2022.