Gaming star launches new energy drink

Image: Juvee

Matthew “Nadeshot” Haag, gaming content creator and founder and CEO of the global gaming lifestyle brand 100 Thieves, has introduced Juvee, a new rejuvenating energy drink formulated to boost energy, increase focus and improve overall well-being.

Short for ‘rejuvenation,’ Juvee is made with a blend of ingredients that deliver invigorating and mood-lifting effects for longer-lasting, more sustainable energy. Each 12oz can of Juvee contains: B Vitamins, Taurine and 128 mg of Caffeine (equal to a double shot of espresso) for long-lasting energy; L-Theanine for elevated mood; Panax Ginseng (Maca Root) for sustained focus; Vitamin C for health and well-being; 0 sugar and only 5 calories per can.

“We’ve created a new energy drink that was built completely on our terms and catered to our community’s lifestyle and interests, which are all centered around the joy of ‘play,’” said Matthew “Nadeshot” Haag, founder of Juvee and founder and CEO of 100 Thieves. “Launching Juvee is a lifelong dream of mine that I know will enhance the experience of not only our world-class gaming creators and competitors, but anyone who’s passionate about having more energy to do the things they love.”

For its debut, Juvee is serving up three refreshing combinations with nostalgic flavour profiles; Kiwi Strawberry, Watermelon Lime and Tropical Crush, featuring passionfruit, orange, guava and pear.

“People don’t want another energy drink to power them through the day; they want a more sustainable way to feel energised,” explains Sam Keene, general manager for Juvee. “Times have changed and we’re noticing a shift away from an obsession with hyper-performance and bad for you ingredients in favor of finding balance, connection, and playfulness. Our inspiration when developing Juvee was to help people create their own energy, on their own terms, and be inspired to make more time for play.”

Juvee is available for purchase in the US at and through its exclusive instant delivery partner Gopuff.

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