Monster divulges plans for new canned products in 2023
Following the release of Monster Beverage Corporation’s Q3 2022 results, Rodney C Sacks, chairman and co-chief executive officer, commented: “We continued to expand distribution of our brands in many international markets in the third quarter of 2022. As previously reported, we are planning to launch Monster Energy Zero Sugar at retail in the United States in January 2023.”
Sacks also divulged plans for more new releases from the company: “We are also planning to launch our first flavoured malt beverage alcohol product leveraging Monster’s brand equity in the 2023 first quarter. The Beast Unleashed contains 6% alcohol by volume and will initially be available in four flavours. The Beast Unleashed will launch through certain beer distributors in the United States, utilizing a phased state launch approach, with the goal of being national by the end of 2023.
“In the first half of 2023, we are planning to introduce Monster Tour Water, a pure unflavoured water line, in still and sparkling variants in 19.2oz aluminium cans as well as four flavors of Reign Storm in 12oz slim aluminium cans, in response to certain competitive new entrants in the energy drink category.
“Our innovation pipeline of both alcoholic and non-alcoholic beverages continues to be robust and exciting,” Sacks added.