Gunna Drinks delivers Christmas message to Coca Cola
Image: Simon Jacobs/PA Wire
Craft lemonade brand, Gunna Drinks, has delivered a middle finger sculpture made of plastic cola bottles to Coca Cola with the message “Pick Up Your Crap” for Christmas.
Following the launch of its petition to ban the use of single-use plastic bottles in the manufacture of soft drinks, Gunna Drinks created a piece of art for Coca Cola made from discarded plastic cola bottles. The Gunna team hand delivered the ‘message made of bottles’ to Coca Cola’s flagship store in Covent Garden.
The sculpture took a tour of London’s iconic locations, including Trafalgar Square, Westminster and Oxford Street, accompanied by protesters dressed as marine wildlife to show the impact these bottles are having on animals and the habitats they call home.
Melvin Jay, founder and CEO of Gunna Drinks, said: “It is time for the Big Soda companies to take responsibility, for picking up their own crap and stop polluting our planet! They could easily switch to cans or glass, but unfortunately these companies seem to love money more than they love our planet. This has to stop, so we are asking everyone to take a stand against plastic waste.”
In the UK 7.7 billion plastic bottles are used each year, with the average person in the UK now using 150 plastic bottles every year – that’s more than three a week. Many are discarded, and end up polluting our rivers and seas. 83% of the plastic packaging waste thrown away in the UK comes from food and drink packaging.
Gunna Drinks has pledged to be carbon negative and eliminate twice the carbon it creates, making Gunna the UK’s most carbon-negative craft soft drink. Gunna also invests in the Clean Oceans project, which picks up plastic bottles from the ocean. Off the back of being carbon negative, the Gunna team have pledged to go even further with lobbying the UK government to take action against plastic bottles.
The petition can be found here and Gunna is asking for those who support the ban of plastic bottles to share on social media using the hashtag #letscanplastic