Crown reflects on innovation wins
Image: Crown
As Crown Holdings looks back on 2022, the company is reflecting on numerous accolades that its global teams were awarded at the Asia CanTech conference, the International Metal Decorating & Packaging Association (IMDPA) conference and The Canmaker Summit, three events which honour innovation and differentiation in metal packaging.
Crown’s cans received recognition for applying distinctive decorating techniques, using novel forms and finding new efficiencies—in one application reducing material usage by up to nearly 13%. The company was also recognised for creating a unique look and feel for newly launched products.
The winning designs originated from diverse markets including Thailand, France, Brazil and the US, from Aerosols, Food and Beverage businesses, highlighting Crown’s ability to deliver region-specific solutions. By utilising their extensive knowledge of local market needs and challenges, Crown’s global design, engineering, reprographics, innovation and manufacturing teams brought strategic thinking and cutting-edge technology to their customers and provided brand value through tailored innovations.
“We are proud to receive these innovation awards from top industry organisations because they highlight the many ways we meet customer needs in any global market,” said Dan Abramowicz, chief technology officer at Crown. “From protecting brand identity to helping reduce carbon footprints, our technologies demonstrate our dedication to collaborating with our customers and setting them apart from their competitors. They also highlight our commitment to our Twentyby30 program, which aims to accelerate sustainability in metal packaging and across our value chain.”
The unique Chaokoh can for coconut milk, which received the overall Supreme Winner Award and the Innovation category award at Asia CanTech, as well as Silver at The Canmaker Cans of the Year Awards in Prague, solved a counterfeiting issue for Crown’s customer Theppadungporn. One of the largest coconut product fillers in Thailand, Theppadungporn became aware of counterfeit cans replicating its product, and in response, Crown replaced the traditional can beading with proprietary Quantum™ debossing technology. This solution not only prevents counterfeiting but also helps the cans stand out on the shelf with a unique, unmistakable texture. The technology provides a distinctive golf-ball pattern on the can body that also allows for an almost 13% material reduction compared to traditionally beaded cans, thereby enabling an additional benefit of significantly reducing the product’s carbon footprint.
“Crown’s design solution for the Chaokoh coconut milk can addressed multiple business imperatives, including minimising risk and increasing distinction on shelf,” said Kieatisak Theppadungporn, director and factory manager of Chaokoh. “Not only does it protect our brand integrity, but this debossing technology improves our sustainability measures by using less material, while still meeting high speeds on our existing production lines. We are consistently impressed by the way our partners at Crown bring innovative ideas to the table and can solve numerous challenges at once.”
To learn more about Crown’s metal packaging solutions and design capabilities, visit its new corporate website. For more information on the Company’s Twentyby30 goals and overall sustainability progress, read the new 2021 Sustainability Report or visit www.crowncork.com/sustainability.
