Mountain Dew introduces Hard Mtn Dew
Image: Red Star Brands
Mountain Dew has announced the release of Hard Mtn Dew Livewire, the first-ever addition to the Hard Mtn Dew flavour lineup.
Hard Mtn Dew Livewire is an ‘electrifying’ new twist on the classic, fan-favourite soft drink with a jolt of orange citrus refreshment, 5% ABV, no caffeine, no added sugars and 100 calories per serving. To celebrate the launch, Hard Mtn Dew is hosting a ‘Definitely Over 21’ launch party at a retirement community in Florida.
The Definitely Over 21 launch party will prove that just because you’ve surpassed the legal drinking age doesn’t mean you have to stop having fun. Hosted in the Orange State, the party is exclusively for residents aged 55 and over, as well as one member of Hard Mtn Dew Nation who dreams of spending spring break at one of America’s most notorious party destinations.
The Definitely Over 21 party will be a spring break bash ‘as electric as the flavour itself,’ according to the brand. Beginning 1 March, fans can enter for the chance to celebrate the introduction of Hard Mtn Dew Livewire with a mature spring by visiting DefinitelyOver21.com and tell us how you’d spend your spring break at a retirement community with Hard Mtn Dew, open now through to 10 March.
The winning submission will receive a trip to the ‘Definitely Over 21’ party in Florida for themselves and a guest, including roundtrip airfare, two nights lodging, transportation and a $1,000 spending allowance. Contest entrants must be 21 years of age and be a US resident. Full rules and regulations can be found here.
“Since the launch of Hard Mtn Dew, we’ve pushed boundaries and challenged convention, even going so far as to marry a fan to show our love and commitment to Hard Dew Nation,” said Erica Taylor, senior brand director for Hard Mtn Dew, The Boston Beer Company. “To launch new Hard Mtn Dew Livewire, we’re inviting fans to celebrate spring break with us in the least conventional way possible. In the one place synonymous with both oranges and everyone being definitely over 21, we’re ready to party like only Hard Dew can.”
Hard Mtn Dew Livewire is now available in 24oz cans where Hard Mtn Dew is sold. Hard Mtn Dew is currently available for purchase in Florida, Iowa, Tennessee, Arkansas, Minnesota, Oklahoma, Missouri, Illinois, Ohio, Las Vegas and Virginia – with more to come.