Heineken Silver launches in the US

Heineken Silver takes centre stage as a premium new option in the light lager category that makes up nearly half of the US beer market by volume. At 4% alcohol by volume (ABV), Heineken Silver is brewed specifically for the American palate with a more accessible flavour profile and 3.2g of carbs and 95 calories in a 12oz serving.

Heineken Silver is crafted with malted barley, water, and a small but significant extra ingredient, Heineken’s signature A Yeast. And it’s brewed to create full-bodied flavour without a bitter finish, while staying true to Heineken’s passion for quality and commitment to premium ingredients.

“Enjoying a crisp and refreshing lager sometimes comes at the expense of taste and quality, but beer lovers can say goodbye to compromise with the introduction of Heineken Silver,” said Borja Manso Salinas, vice president of marketing for Heineken Brand. “It’s crafted to meet the needs of a new generation of experience seekers with a lower-carb, lower-cal recipe that won’t fill you up when you’re getting down, making it the perfect choice for sipping at concerts, sporting events, or any occasion where friends gather to enjoy all of life’s flavour.”

Heineken Silver is rolling out nationally this spring in 12oz slim cans, 12oz bottles, and 24oz cans. It will be available where other Heineken products are sold at both on-premise and off-premise retail channels across the country.

The product will be prominently featured at Heineken’s famous partnership events throughout the year, including Coachella Valley Music and Arts Festival, the US Open Tennis Championships and Formula 1 races, and it will serve as the title sponsor of the much-anticipated Formula 1 Heineken Silver Las Vegas Grand Prix 2023 in November.