Asahi Europe & International introduces Kozel White
Image: Asahi Europe & International
Asahi Europe & International’s (AEI) Czech beer brand, Kozel, is extending a warm brewery village welcome to a whole new category of beer lovers with the launch of Kozel White.
Kozel White features fruity notes, a creamy foam head, a bright cloudy colour and a pleasant, clean aftertaste – with a lower ABV of 3,5% to make it easier to drink. According to AEI chief marketing officer, Grant McKenzie: “Pale lager beer is still popular the world over, but there is an increasing appetite for something new and particularly fruity and more sweetly flavourful. It must be refreshing and easy to drink with moderate ABV, tapping into one of the fast-growing beer consumer trend of moderate enjoyment nowadays.”
McKenzie added: “Kozel White exactly responds to these consumer trends. It is a distinctive and refreshing innovation in beer that has an immediately intriguing appearance and an equally engaging taste. An aromatic touch of orange peel fruit and a bright but cloudy appearance you might mistake for wheat beer but tasting unlocks the Kozel difference; a pleasantly and refreshing clean finish.”
“Kozel white pairs well with shellfish, raw fish (ceviche and tartare), fried fish (whitebait and calamari), light cheeses (feta and goat), soups and salads as well as light Thai, Asian and Mexican cuisine with hints of citrus and herbs. For more traditional Czech pairings choose sweet desserts such as Medovnik (honey cake) and Rakvicka (cream-topped biscuit), fried trout or light Czech cheeses,” recommends Kamil Růžek, senior brewmaster.
Kozel White was launched in South Korea in Autumn 2022 and will initially launch in Europe in Finland, followed by further markets by 2024.