Red Bull releases new LTO for summer

Red Bull is encouraging people to ‘reach new heights this summer’ with the introduction of its newest Red Bull Edition series flavour, Red Bull Summer Edition Juneberry. The limited-time offering, which has tasting notes of juneberry, red grape, cherry, and red berries with a slight floral finish, will be available at Walmart and select SONIC Drive-In locations across the US on 3 April and then nationwide on 1 May, just in time for the summer season.

“Reaching new heights represents going for new things and not holding yourself back. You never know until you try,” said Red Bull athlete and professional rock climber, Sasha DiGiulian. “Summer is a great time to get out and push yourself a bit. Take a new adventure, start down the path of something you’ve always wanted to do. Even if you fail or it doesn’t work out – which for sure happens to me – you learn from it and grow.”

With tasting notes of juneberry, red grape, cherry, and red berries, Red Bull Summer Edition Juneberry is a great foundation for a refreshing mocktail – Red Bull has shared the recipe for its Spicy Raspberry Punch on its website here.

In addition to mocktails, consumers can also enjoy the new Red Bull Summer Edition Juneberry at SONIC Drive-In locations as part of the annual summer-staple SONIC Red Bull Slushes. The new Red Bull Sumer Edition Juneberry Slush is an exclusive slush flavour that delivers the wiiings of Red Bull Energy Drink with the taste of juneberry, red grape, cherry, and red berries. Red Bull Slushes are available for a limited time at participating SONIC Drive-Ins nationwide.

Red Bull Summer Edition Juneberry will come in a new sky-blue coloured matte can and will be available as a 8.4 fl oz and 12 fl oz can, and as a single serving or in a four-pack, while supplies last.