Campbell’s SpaghettiOs releases new spicy flavour
Image: Campbell Soup Company
America’s iconic, canned, o-shaped pasta, SpaghettiOs, has announced a new Spicy Original flavour made with Frank’s RedHot sauce, packing a mild-medium heat level that meets growing consumer demand for spicy food.
The new flavour continues a shift in the brand’s focus to cater to millennials who grew up with the brand and now make up over one-third of SpaghettiOs total annual sales. In a recent survey of adults (18-35) who ate SpaghettiOs in the past year, almost half report eating the canned pasta at least once a week.** Also, more than one-third (35%) of respondents mentioned adding spice to the canned pasta to satisfy their ‘grown-up’ palates.
“SpaghettiOs and Frank’s RedHot each have an undeniable fandom,” said Mieka Burns, vice president of meals and sauces, Campbell Soup Company. “Through this collaboration, we’re excited to put a hot, more mature twist on a classic offering that our adult consumers grew up enjoying.”
New SpaghettiOs Spicy Original is available at retailers across the US for an SRP $1.59. For more information on SpaghettiOs, visit: SpaghettiOs.com.
**Source: Ipsos Fast Facts Custom Canned Pasta Survey March 2023 n=350