Victor Allen coffee brand collaborates with Walmart on RTD iced coffee
Image: Trilliant Food & Nutrition
Trilliant Food & Nutrition, US roaster, blender, and packer of coffee, has announced new distribution of its Victor Allen’s Coffee Brand in a Ready-To-Drink Iced Coffee Latte format at retailer, Walmart.
Shoppers at over 500 select Walmart stores throughout the country can find Victor Allen’s Coffee 8oz cans of Ready-To-Drink Iced Coffee Lattes. New packaging graphics are also being showcased on-shelf with the new Victor Allen’s Coffee Brand look that features a new Brand logo and refreshed can packaging graphics.
“Consumers demand for high quality coffee at a reasonable price continues to grow as inflation remains sticky,” said Tom Lehocky, vice president of sales for Trilliant Food & Nutrition. “The Victor Allen’s Coffee Brand is all about empowering our consumers to have a great Iced Coffee Beverage without having to compromise on quality or spend extra dollars from their bank account. We are proud to partner with the Walmart and bring the Walmart community this offering.”