Anheuser-Busch and Folds of Honor celebrate 13 years of partnership
Anheuser-Busch and its wholesaler partners are once again joining forces with Folds of Honor to release limited edition Budweiser and Bud Light packaging that provides life-changing scholarships to the spouses and children of fallen or disabled US service members and first responders.
With a century-long commitment to supporting the US military and honouring those who serve the country, Anheuser-Busch is continuing its support of Folds of Honor as the organisation’s longest standing partner. Over the last 13 years, Anheuser-Busch, its brands, and wholesaler partners have donated $21.7 million which helped provide over 4,000 scholarships to the families of fallen or disabled US service members.
For over a decade, Anheuser-Busch has released annual patriotic-themed packaging to support Folds of Honor and, this year, Budweiser and Bud Light will be releasing limited-edition Folds of Honor aluminium bottles, available beginning on Memorial Day. Budweiser and Bud Light’s limited edition aluminium bottles will feature monochromatic-camo designs in iconic Budweiser red and Bud Light blue, with an interactive QR code so consumers can learn more about the work Folds of Honor is doing. The limited edition aluminium bottles will be available wherever Budweiser and Bud Light are sold, while supplies last.
In celebration of the work Folds of Honor has achieved to date and to mark its 13-year partnership, Folds of Honor and Budweiser are releasing a co-branded film featuring the impact Folds of Honor scholarships has had on scholarship recipients and their families. To watch the film, click here.
The limited edition bottles are the first phase of a year-long programme from Anheuser-Busch and Folds of Honor that will extend into the US’ fall.