NICE to launch canned sparkling white wine

Image: NICE

London-based, female-led wine startup, NICE, has announced it is launching its first canned sparkling wine in June 2023.

The White Wine product comes in at 10% ABV and offers dry, crisp and sparkling notes, according to NICE. It is a Spanish Airén from La Mancha, Spain, and comes packaged in a 200ml can.

The white wine joins NICE’s current lineup of Sauvignon Blanc (11.5% ABV); Pale Rosé (12% ABV); and Malbec (13.5% ABV).

Of consumers’ top wine moments, ‘celebration’ leads the way, with sparkling wines the perfect pairing for this occasion.* Furthermore, sparkling miniature cans have seen growth of +17% YoY vs. sparkling miniature bottles at just +8% YoY** identifies the growing demand for this style of wine in this format.

“We’re here to celebrate the wins in people’s lives, no matter how big or small the occasion, so we created this sparkling white wine for a night out with a sparkly outfit, all the way through to celebrating on the sofa with a takeaway,” said NICE co-founder, Lucy Busk.

NICE Sparkling White Wine is available exclusively to the on trade and via the NICE website (www.nice-drinks.co.uk/pages/new-sparkling); on trade can order direct from NICE by contacting [email protected]. Consumers can find the NICE core range at Sainsbury’s, Ocado, Amazon and WHSmith, as well as sports stadiums, music venues, airlines, theatres, cinemas and restaurants.

 

* Source: Insight Angels, Typologies and Demand Moments, 2023 ** Source: Nielsen Total Market w/c 14.01.2023

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