Craft brewer puts beer in Royal Pint can
The can maker has teamed up with Oskar Blues Brewery of Longmont, Colorado, to introduce the first beer packaged in a Royal Pint can to the North American market.
“2012 marks the 10th anniversary of the debut of Dale’s Pale Ale as the first craft beer available in recyclable aluminium cans in North America,” says Chad Melis, marketing director for Oskar Blues Brewery. “We wanted to go big with our anniversary celebration and launching Dale’s in Ball’s new Royal Pint size is another first for Oskar Blues.”
The Dale’s Pale Ale Royal Pint will initially feature special edition graphics and will later be available with the same signature graphics as the Dale’s Pale Ale 12oz aluminium can. Ball is the only can manufacturer in North America to make the Royal Pint, which is approximately the height of a 24oz can and the diameter of a 16oz can.
“The 568ml can offers our North American customers a new option to differentiate their brands and appeal to consumers,” adds Robert Miles, senior vice president, sales, for Ball’s metal beverage packaging division, Americas. “Can size is an important element of branding and it is fitting that Oskar Blues is commemorating this special anniversary in a can size that is new to North America.”
Dale Katechis founded Oskar Blues Brewery in 1997 as a brew pub and grill. The firm launched its craft-brewed beer canning operations in 2002 in Lyons, Colorado. Oskar Blues was the first American Craft Brewery to brew and can its beer.