Roberts Metal Packaging to showcase Softline Extreme at PCD Paris

Image: Roberts Metal Packaging

At PCD 2024, part of Paris Packaging Week, Roberts Metal Packaging will be exhibiting its relaunched Softline Extreme range for the first time at the show on stand E122 as well as recent award-winning designs.

Long-time collaborator, Ashfield Extrusion, also joins the team to highlight its extruded aluminium jars and pots.

The Packaging of Perfume Cosmetics and Design (PCD) exhibition, held during the Paris Packaging Week 2024, is the largest exhibition dedicated to presenting the latest packaging innovations in perfume, cosmetics, and personal care.

Bringing together packaging developers, designers, and suppliers from across Europe, PCD influences and shapes the future developments of packaging in the beauty industry.

Chris Saunders, Roberts Metal Packaging managing director, commented: “On stand we are excited to showcase our Benefit Cosmetics’ aluminium jar, which recently received the judges’ ‘highly commended’ award at the UK Packaging Award 2023. The cosmetics jar combined design, functionality, innovation, and sustainability elements to achieve a high-end look.”

Roberts Metal Packaging is a leading provider of pre-threaded screw-caps, godets, aluminium, and tinplate containers in Europe and relaunched its Softline Extreme range in 2023.

The Softline Extreme container features a threaded lid and flat, angular bottom, and is available in deep and shallow ranges. Softline Extreme Deep provides sizes ideal for packaging beauty products such as hair care and body butter, and Softline Extreme Shallow offers sizes perfect for hand and face creams as well as natural furniture polish.

“We’re looking forward to meeting new and current customers at PCD 2024. Through our range of aluminium jars, collaborations with trusted partners such as Ashfield Extrusion, and expertise in decorative techniques, we’re able to help brands, retailers and designers realise the most creative packaging examples,“ concluded Saunders.

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