The Free Spirits Company unveils non-alcoholic RTD craft cocktails
Image: The Free Spirits Company
US-based The Free Spirits Company is introducing its new ready-to-drink, non-alcoholic line of California Craft Cocktails on 9 April. The new additions to the brand kick off with two classic cocktails: The Kentucky Mule and The Margarita.
“People love a great cocktail but when you’re on-the-go neither alcohol nor mixing up your own cocktail is very practical,” noted Milan Martin, CEO and founder of The Free Spirits Company. “And because our customers are often those who pride themselves on living active, healthy lives, our new ‘fresh-out-of-the-shaker’ non-alcoholic cocktails help to elevate everyday, on-the-go occasions with fresh, bold, delicious, alcohol-free versions of your favorite buzzy cocktails.”
The Kentucky Mule, made with Free Spirits’ The Spirit of Bourbon, has notes of oak, fresh lime, real ginger and is lightly carbonated, to deliver a fresh-out-of-the-shaker, barrel-aged-Bourbon cocktail experience.
The Margarita, made with Free Spirits’ Reposado-inspired The Spirit of Tequila, is a juicy, agave-kissed classic Margarita, with tangy lime and tangerine and is lightly carbonated for that bright, freshly made cocktail experience.
Free Spirits Ready to Drink cocktails join The Free Spirits Company’s existing non-alcoholic spirit expressions including The Spirit of Tequila, The Spirit of Gin, The Spirit of Bourbon, The Spirit of Vermouth Rosso and The Spirit of Milano. Inspired by the world’s great spirits, each one is crafted to be a complex, nuanced, 1:1 non-alcoholic version of the great spirits and liqueurs of the world.
Free Spirits Ready to Drink cocktails are available across the US in Total Wine stores and online at drinkfreespirits.com and amazon.com starting 9 April 2024, in 250ml premium designed cans as four-packs for $15.99, and will eventually expand into broad distribution and retail partners nationally.
