Sefton Council wins award for recycling campaign
Sefton Council in the UK has been recognised by the British Aerosol Manufacturers’ Association (BAMA) for running the best recycling communication campaign that includes empty aerosols.
The BAMA Can Do Awards celebrate and reward local authorities that show exemplary practice in communicating to householders the benefits of recycling aerosols.
Palm Recycling nominated Sefton Council for the 2012 award after partnering with them for the communications campaign.
The chief executive of BAMA, Dr John Morris (pictured right), presented the award to representatives from Sefton Council including Cabinet Member, Councillor Ian Moncur (Children, Schools, Families and Leisure) at a ceremony in Crosby, Merseyside.
The prize included a £1,200 changeable graphic display system for three recycling vehicles, donated by BAMA’s prize sponsor, Epic Media Group. These customised graphics will act as advertisements on the vehicles for a three year period. Sefton Council also received an engraved trophy and a framed certificate.
The BAMA Can Do Awards form part of a successful campaign initiated by BAMA. Since 2001, the proportion of local authorities that include empty aerosols for recycling has significantly improved, from approximately seven per cent to over 87 per cent now.
Dr John Morris said: “Aerosols are usually made of high grade, recyclable metal so we have been encouraging local authorities to ensure that they collect empty aerosols as this can make an important contribution to sustainability. Recycling success depends on communicating to local residents and local authorities working together. The partnership of Sefton Council and Palm Recycling demonstrated a good mix of promotional and editorial work as well as face-to-face contact through a series of roadshows.”
