Ferrero Group brand partners with Crown

Image: Crown

Estathé, an Italian tea leaf beverage produced by Ferrero Group, has partnered with Crown to launch a summer promotion in aluminium cans. 

Introduced in a 330ml Sleek format with optimised weight – Crown’s lightest can, the new marketing campaign depicts a cast of funny and typical beach characters with whom consumers have likely interacted, and asks: “and you, what beach type are you?” To bring this promotion to life, Estathé has collaborated with Crown’s beverage team in EMEA to produce the cans locally in Parma, Italy. 

To efficiently print all eight character variations, Crown utilised its Colorful Accents technology, which allows four unique designs to be produced in the same printing run. 

In addition to the variable printing technique, Crown implemented its HQP (High-Quality Print) technology to enhance Ferrero’s detailed design graphics on each can. By using high-resolution printing plates to ensure top-tier print quality with improved dot separation, this technology brings nuanced shades of colours, creates depth and adds a vibrant richness to each design—all of which enhances contrasts and shadows. The striking designs are all completed with a matte finish that adds an element of elegance and a premium look to the packaging. 

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