UK’s Co-op trials cans in store chillers
Image: Co-op
The UK’s Co-op retailer has announced a trial of chillers dedicated to single-serve cans across 94 of its stores.
A total of 49 new lines, including RTD beverages, craft beers, wines, ciders and cocktails from brands such as NICE, Jack Daniels, Kopparberg, Sipsmith and Brewdog, will be added to the chiller offerings, as well as alcohol-free options.
Rebecca Oliver-Mooney, head of drinks at Co-op, commented: “The on-the-go category is continuing to thrive, which presents a real opportunity for us as a convenience retailer. This is a category that over indexes on innovation and our curated range looks to balance core member and customer favourites with premium and innovative lines that will drive interest and excitement in store.
“Our range has been carefully selected with our convenience shoppers in mind, working with brands to deliver quality without compromise – so whether it’s a premium G&T or French red, we have something for everyone.”
The trial is part of Co-op’s ambition to grow its on-the-go market share, which currently stands at 7%.
