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Netflix is bringing a canned cocktail to Japan

Posted 10 September, 2024
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Credits: PR Times

The new drink, called Horoyoi Netflix Colsa Sour, is a collaboration between Netflix Japan and Suntory’s Horoyoi brand of “sours,” fizzy shochu cocktails with fruity or sweet flavours that are popular in Japan. Horoyoi is also a Japanese word meaning “buzzed” or “slightly drunk,” referencing Horoyoi sours’ light 3% alcoholic content, a per cent or two lower than standard sours.

The different can designs highlight upcoming streaming series on Netflix Japan. One can features Squid Game and Ai No Sato/Love Village, both starting their second seasons this autumn, while the other is decorated with illustrations for The Queen of Villains and Talk Survivor.

Netflix and Suntory explain the idea for the Netflix cocktail came about as a result of a shared desire to make customers’ free time more fulfilling, with a mild amount of alcohol enough to relax you without making you so sleepy that you doze off before getting to the end of the episode you’re watching.

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