Sustainable fashion at Canvironment Week
The organiser of the campaign is Indian can maker Hindustan Tin Works which has partnered with fashion design college Pearl Academy to encourage students to develop lifestyle and fashion garments using metal cans and scraps.
This will happen during a sustainability design fashion workshop held at the college’s campus.
Canvironment Week 2012 is the third in the series of the global event, which has spread across 11 countries, and promotes the sustainability of metal cans.
The top 15 garments will be selected and showcased during a fashion showcase event to be held in January 2013 in both Delhi and Mumbai.
Two winners will be selected and will be awarded a sum of INR30,000 (US$550) and INR20,000 ($366) respectively.
Speaking during the formal announcement of the competition Atit Bhatia, senior vice president of Hindustan Tin Works, said: “We are using fashion as a delivery vehicle for the students to get involved in an environmental campaign that promotes sustainability. This activity has been successful over the last two years and we are hoping for an excellent outcome by the Pearl Academy students this year.”
Cora Goteman (pictured left with Atit Bhatia) from Pearl Academy added: “Sustainability is at the core of design and is embedded within the curriculum at Pearl Academy. The competition set up by Hindustan Tin Works is an opportunity for our students to explore and contribute creatively towards this idea.”