Crown to produce premium tins in Europe

Seated end tins that are designed to give luxury products a premium look and feel are now being produced by Crown in Europe.

Crown Speciality Packaging Europe is producing the seated end tins in Europe in an effort to offer premium brands in the region reduced lead times and enhanced supply chain reliability for their packaging.

Production of the tins in Europe also provides quick and easy access to local Crown expertise, experience and customer service. The format, which gives packaging a crisp, clean premium look, is ideal for whiskeys, wines, spirits, cigars, biscuits, confectionery and other luxury and limited-edition products. Crown will showcase its seated end packaging for the first time at the ProSweets exhibition in Cologne, Germany, from 27-30 January 2013.

Crown’s technology for the seated end tin was designed in house, with custom tooling and machines developed for the manufacturing process. Seated end means the tin’s bottom curl is inverted so that when the packaging is placed on a flat surface, the curl is hidden from view. Crown’s own solution provides a stronger and more robust tin with pure lines.

“New packaging such as the seated end tin enables brands to gain a visual edge, grabbing the consumer’s eye and boosting sales,” says Véronique Curulla, European marketing manager, Crown Speciality Packaging Europe. “Crown has developed this new seated end technology in Europe to offer brand owners a greater choice of distinctive and novel metal packaging formats, helping them differentiate their products at the key point of sale and express their brand’s identity.”

Crown’s seated end technology can initially be applied to tins of 100 x 100mm format with a variety of heights according to the customer’s needs. Crown Speciality Packaging Europe will be launching additional sizes and shapes in the near future. The company’s in-house design team can support customers in developing packaging designs with the ideal finish and highest quality printing and colour control to highlight brand messaging and further enhance the product’s impact on the store shelf.

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