Chang packages beer in new aluminium bottles

Image: The Nation Thailand
Thailand’s second-largest brewer, Chang, has announced the launch of its unpasteurised beer in aluminium bottles, The Nation Thailand reports.
Launched two years ago in a glass bottle, this unpasteurised beer was previously limited to restaurants and hotels due to strict cold-chain storage requirements. Recent consumer research by Zocial Eye revealed that 98% of respondents enjoyed the beer’s fresh taste, with 90% appreciating its premium packaging and 98% requesting expanded distribution channels.The beer has already demonstrated remarkable growth, with sales increasing nearly 300% compared to the previous year.
The new aluminium bottles have been created by Thai Beverage Can Co and feature a screw-top lid. The can manufacturer’s first vice president and chief of its beer business, Songwit Sritham, highlighted at a recent press conference that the grab-and-go unpasteurised beer aligns with the growing demand for premium beverages in the country’s 40-billion-baht market: “As a leader in the beer market committed to continuous innovation, we are confident that the ‘Chang Unpasteurised Screw-cap Aluminium Bottle,’ with its novel design and delicious taste, will enhance Chang’s premium image,” he commented.
The 500ml bottles are available at 7-Eleven stores across Thailand, priced at 89 baht.