Ball makes minority investment in Meadow

Image: Meadow/Ball

Ball Corporation, leading global provider of sustainable aluminium packaging for beverage, personal care and household products, has announced a minority investment in Meadow, a Sweden-based packaging technology company focused on developing circular solutions.

The partnership will support the production of fully recyclable aluminium cans as pre-filled cartridges for personal and home care products. Ball will supply cans and ends, which will be placed in reusable dispensers and brought to market as Meadow scales up operations.

Ball is committed to developing low-carbon circular aluminum packaging solutions, and we believe reusable and recyclable packaging plays an important role in the future of personal and home care,” said Jay Billings, president of Ball Growth Ventures at Ball Corporation. We’re excited to work with Meadow to deliver our shared vision of bringing sustainable solutions at scale to meet our customers’ sustainability goals.”

Aluminium is a truly circular material, able to be recycled over and over again without losing quality. Meadow’s packaging solutions leverage fully recyclable aluminium cans, so far dedicated primarily to beverages, in other product categories, supporting circularity. Ball can provide the Meadow solution with a global network of facilities and multi-market reach, ensuring Meadow’s technology reaches its full potential while delivering unparalleled efficiency, sustainability, and scalability to global consumer goods companies.

“With Ball, we can offer global reach for our circular packaging solution, expanding the availability of a cost-efficient, easy-to-use, and recyclable pre-fill technology. Together, we are accelerating the adoption of circular packaging among global consumer packaged goods (CPG) brands across multiple categories,” said Victor Ljungberg, CEO of Meadow.

The Meadow Kapsul technology is available at scale to the market with an expected debut in stores in 2025. The solution is simple – a can that serves as a cartridge, pre-filled with products such as soap or shampoo, is placed in a reusable dispenser. By using pre-fill solutions, materials are reduced as well as energy usage, while optimising logistics and transportation.

This innovative packaging technology allows brands to transition to circular packaging without compromise. It also delivers unmatched convenience and intuitiveness for consumers, driving interest and enhancing repurchase intentions. For brand owners, the Meadow Kapsul offers a cost-effective pathway to meet sustainability targets, creating clear opportunities for differentiation.

Ball and Meadow will showcase their innovations during Paris Packaging Week 2025 at the Global Aerosol & Dispensing Forum (ADF) on 28 to 29 January, where Meadow Kapsul is also a finalist for the ADF Concept of the Year Award. Additionally, the companies will co-host a panel, “Revolutionising Reuse and Refill: Building a Circular Packaging Ecosystem,” on 29 January, offering insights into the future of sustainable packaging.

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