Natural energy boost in a can
Femme Natural Boost has partnered with the can maker to launch its new natural energising drink in the can.
The drink is made from 100% natural ingredients, with its energising qualities coming from a mix of green coffee beans, guarana, ginger and ginseng. Containing Vitamin C and antioxidants, it is positioned as a drink for a young, female, health conscious audience and is lightly sparkling with a soft natural grapefruit flavour.
Femme Natural Boost selected Rexam’s slim can for its sleek, clean look that reflects the pure ingredients of the product inside. Rexam’s slim cans are produced at its Gelsenkirchen plant in Germany.
Vahid Toosi, founder of Femme Natural Boost, said: “We always work with the best and given Rexam’s extensive know-how and flexibility, they are a great partner for a long lasting relationship. The design of the can supports our product in all possible ways – it is a crucial element of our brand.”
Femme Natural Boost chose Rexam’s matt over varnish finish to enhance the fresh, light pink colour and prominent lettering of the can design. The ink produces a low sheen print effect, creating a striking on-shelf alternative to conventional gloss ink, reflecting the energising and invigorating quality of the drink.
Harald Moser, area sales director Austria and CEE at Rexam Beverage Can, added: “We are excited to team up with Femme Natural Boost and help bring this innovative new product to market. The beauty and natural energy drink sector is growing quickly and we are finding that our slim can is increasingly popular with brands wishing to target a largely female audience.”
Throughout 2013 Femme Natural Boost is looking to expand throughout Europe, focusing primarily on UK, France, Germany, Spain and Italy.