Campaign promotes canned tomatoes in Qatar

ANICAV, The Italian Association of Canned Vegetables Industries, has announced the launch of its promotional campaign dedicated to showcasing the quality, safety, sustainability and versatility of high-quality canned tomatoes from Europe and Italy in Qatar.

In 2024, Qatar increased its import of preserved tomatoes from the European Union from EU€3.2 million (2023) to €3.58 million, thanks to the import of preserved tomatoes from Italy, which recorded an increase from €3.04 million in 2023 to €3.41 million in 2024. According to ANICAV, “This confirms the extent to which consumers in Qatar appreciate the quality of Italian products, renowned for their rich flavour and nutritional value, making them an essential ingredient in countless recipes, from classic Italian pasta sauces to traditional Arabic or modern gourmet dishes.”

The campaign, entitled Red Gold From Europe, highlights the rigorous quality standards upheld by Italian tomato producers. Each can of tomatoes is processed using sun-ripened tomatoes, ensuring high-quality taste as well as nutrition for consumers. As a result of uncompromising EU safety standards, these products are carefully processed and packaged to meet the highest hygiene levels – “giving families across Qatar confidence in every purchase,” as ANICAV states.

Sustainability is at the heart of the campaign. ANICAV member companies leverage environmentally-friendly farming practices, the reduction of food waste and sustainable packaging solutions so consumers in Qatar can relish high-quality products while supporting initiatives that prioritise the health of the planet.

The versatility of canned tomatoes is another key focus. Whether perfecting a traditional favourite dish, preparing an Italian-inspired weeknight dinner, or experimenting with a new culinary creation, canned tomatoes offer endless possibilities.

“We are excited to launch this campaign and share the exceptional qualities of European and Italian canned tomatoes with consumers in Qatar,” said Giovanni De Angelis, ANICAV’s director general. “As we focus on quality, safety, sustainability, and versatility, we invite everyone to embrace these wonderful products that have been a staple in Italian kitchens for generations.”

For more information about the campaign, visit: redgoldfromeurope.qa/en.