HeatGenie extends agreement with Crown
HeatGenie has extended its joint development agreement with Crown Holdings – a move that could see the US company’s self-heating cans brought to market this year.
HeatGenie is a self-heating component that integrates into the bottom of packaging and, with the simple push of a button, heats a 10oz portion of coffee, hot chocolate or soup to 145° Fahrenheit in two minutes.
Development to date has focused on can/heater technology and the interaction of the heater with the can and its contents. The addendum to the joint development agreement expands the scope to include collaborative efforts necessary to bring this technology to market including sampling, manufacturing equipment engineering, supply chain development, and scaling activities to commercialise with strategic brand partners. HeatGenie’s heater manufacturing partner will participate in commercialisation activities going forward.
The HeatGenie self-heating technology heats beverages within their package. To activate, consumers simply press a button at the bottom of the package. The common, food-safe material within the heater provides high content energy and heat at a controlled rate. The end result is a cup of hot coffee or soup safely heated in the can in less than two minutes.
“We are pleased with development to date of the HeatGenie/Crown integrated self-heating packaging solution,” says Daniel Abramowicz, executive vice president of technology and regulatory affairs at Crown. “We’ve looked at many different self-heating technologies and continue to think the HeatGenie technology’s advantages (faster heating time and more favourable product/heater ratio) position it for commercial success.”
HeatGenie’s CEO, Brendan Coffey, added: “We’re excited to be entering into this new phase of development with Crown and look forward to having product in the market this year.”
