Anniversary beer packaged in Crown tin

Crown Speciality Packaging North America has produced a limited edition tin for US brewer Ommegang.

It will contain 750ml glass bottles of Ommegang XV Reserve Ale, a Belgian-style Trappist Dark Ale that has been released to celebrate the New York based brewery’s 15th anniversary.

It was important to Ommegang that the sleek, black cylindrical container communicated the exclusivity of the special ale, but also represented the quality of all the company’s products. To make sure this vision was delivered, Ommegang turned to Crown, the company’s existing provider of crown closures, for its expertise in packaging speciality products.

“While spirits and wines are commonly found in speciality packaging, it is the first time we tried something like this for a beer,” says Larry Bennett, PR and creative services, Ommegang. “The anniversary tins made sure that our brand stood out on the shelf with a clean and truly original look.”

The two companies worked closely together to develop a simple but striking container that captured the elegance and quality of the Ommegang brand. Adding to the challenge was the fact that the metal package needed to reflect the branding and final artwork that had already been developed for the label on the bottle that would be housed inside the container. Crown first provided a series of samples that enabled the brewer to make a selection that could incorporate the colours and finishes that best represented the brand’s image.

“Working with an existing customer on a completely new format for a beverage was a terrific experience as we were able to leverage our strong relationship while providing insight that Crown has developed over the years across a breadth of markets,” adds Sheila Heath, director of marketing, Crown Speciality Packaging North America. “The end result was a commemorative container that truly distinguishes Brewery Ommegang as a speciality brewer.”

Crown produced 20,000 units for the one-off release, which was distributed throughout North America.

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