Poppi enters the UK with five-flavour modern soft drink range

Under its long‑standing bottling agreement with PepsiCo, Carlsberg Britvic will launch the popular soft drink brand poppi in the UK this March, supporting its ambition to grow in the soft‑drinks category.

In 2025, PepsiCo completed its acquisition of poppi for $1.95 billion, marking a significant step in its ongoing portfolio transformation. Poppi promises refreshment with low sugar, low calories, fruit juice and high fibre, meeting growing consumer demand for drinks that combine enjoyment with added benefit.

Munnawar Chishty, chief marketing officer, Carlsberg Britvic said:

“Poppi launching in the UK is a hugely exciting moment for the category. The brand has already built remarkable traction in the US, and we’re now bringing that same energy and consumer appeal to UK shelves. Shoppers are actively seeking soft drinks that offer great flavour and a modern brand story – and poppi delivers on both. With its vibrant packaging, bold flavour lineup and proven ability to attract consumers, poppi gives retailers a high-impact proposition that stands out immediately in-store. This launch injects real dynamism into the fixture and positions poppi as a must stock option for operators looking to capture the growing demand for modern soft drinks with genuine personality.”

Natalia Fillipociants, GM Europe FOBO, PepsiCo said:

“With its rapid growth, strong consumer engagement and clear point of difference, poppi represents an exciting step forward in the evolution of PepsiCo’s beverage portfolio and our ambition to shape the future of refreshment. As the first global launch for the brand following its success and acquisition in the US, this marks an important milestone for us. Poppi is an opportunity to lead the next evolution of soda by blending great taste, cultural relevance and emotional connection, while attracting new consumers, occasions and value into the PepsiCo system. We see poppi as a category leader that reflects changing consumer tastes and emerging occasions, and we’re excited to bring that momentum to the UK to help unlock its next chapter of growth, with much more innovation to come.”

poppi will be available in 330ml cans, sold both individually and in four-packs across five flavours – Strawberry Lemon, Orange, Raspberry Rose, Lemon Lime and Wild Berry. Poppi is launching in the UK on 5 March – available in Tesco & Pret first, before rolling out more widely later in the year.