New easy to open closure from Crown
Crown Closures Europe has launched a new closure that will make jars easy to open.
Food processors can now improve the openability of glass jars and build brand loyalty with the new Orbit closure.
The innovative technology is making its debut in the market on jars of Duerr’s range of jams and marmalades.
The Orbit closure consists of two parts: a central, floating panel that is vacuum sealed to the jar and an outer ring that acts as the opening and re-closing device. Its design significantly reduces the torque required to remove the closure, making it twice as easy to open compared to standard twist-off closures and enhancing convenience for consumers of all ages.
While the new closure looks similar to a standard twist closure, brands can increase shelf differentiation by actively promoting the closure. To help Duerr’s draw consumer attention to the Orbit closure and communicate its benefits, Crown designed a label that includes information about the opening sequence of the closure.
“Duerr’s is a brand that is steeped in family tradition,” says Jason Hegarty, new product and marketing manager, Crown Closures Europe. “It’s critical that they remain relevant with consumers by staying in tune with current demands, including convenience. The Orbit closure takes convenience to the next level by making jars twice as easy to open.”
Available in both 63mm and 70mm diameters, brand owners can introduce the closure without making significant changes to existing capping equipment and without changing the glass finish, which remains exactly the same as for standard twist closures.
