Energy drink debuts in aluminium bottles
Energy drink Vuka will be sold in Ball Corporation’s Alumi-Tek bottle from this month.
Vuka means wake up in Zulu and was chosen as an appropriate name for a company as it was set up by native South Africans, who wanted bring a more “sophisticated” look to the energy drinks market
South African born Alexia Bregman, chief executive of California based Vuka says the company wants to bring more sophitication to the energy drink market.
She said, “The drink is made with natural ingredients for adults that have varying energy needs, but are also mindful about what they put in their bodies.
“Vuka is meant for a more sophisticated audience than the traditional energy drink market caters to, and packaging Vuka in the Alumi-Tek bottle with our vibrant graphics creates a uniquely Vuka drinking experience.”
“Alumi-Tek bottles are reclosable and lightweight, making them perfect for people on the go which is certainly the case with energy drink consumers,” said Robert Miles, senior vice president, sales for Ball’s metal beverage packaging division, Americas.
“And similar to our aluminium cans, the Alumi-Tek bottle is infinitely recyclable, which we know is very important to our sustainability minded customers such as Vuka.”
Vuka Intelligent Energy drinks in Alumi-Tek bottles are available in grocery stores and gyms in several markets across the United States.