Microbrewer turns to 32-ounce cans

Mission Brewery, based in San Diego, California, has released two of its beers in new 32-ounce cans.

Reportedly the first quart can to be used by a US microbrewer, Mission is using the cans for its Shipwrecked Double IPA and El Conquistador Extra Pale Ale products.

Mission founder Dan Selis initially planned for the beers to be featured in 25-ounce cans, but then discovered Ball Packaging’s new quart can: “We’re always looking for ways to make better beer and have more fun,” he says. “And we like the benefits of cans and had been thinking about using them. The quart can meant we could hit those two goals and embrace aluminium cans in a fashion that smashes the status quo.”

Mission’s quart cans offer full protection from light and oxygen damage, are welcome in places bottles aren’t allowed, and help Mission shrink its carbon footprint for shipped beer. Selis adds, “[Not only this], but our cans also deliver two full pints of beer. So Mission fans get a big-volume beer in a lightweight, ultra-portable, infinitely recyclable, freshness-keeping cylinder.”

The cans are filled on a Cask Brewing Systems machine that was custom-built for Mission and the 32-ounce cans.

Jerod Brody of Ball Packaging comments, “Craft brewers are incredibly creative in finding ways to make their brands stand out, and few packages make a bigger impact than our 32-ounce can. Not only does it provide a huge 360-degree billboard for branding, it’s also shareable and encourages socialising with friends.”