MetalMatters launches three new partnerships
The Secretary of State for Environment, Food & Rural Affairs, Owen Paterson, has offered his support to the MetalMatters recycling communications programme. MetalMatters recently launched partnerships with the London Borough of Lewisham, Shropshire Council and Glasgow City Council, targeting 360,000 homes.
The industry-funded campaign works with local authorities to help improve capture rates for metals collected at the kerbside, with communications designed to encourage people to make their ‘metals matter’.
Mr Paterson, who is also MP for North Shropshire, says: “This is an excellent campaign to encourage households to recycle their metal packaging and one I’m keen to support. I’m looking forward to seeing some positive results from the people reached by all three of these campaigns.”
Each of the recently launched campaigns will see leaflet drops to households and targeted marketing communications activities to promote the ‘make your metals matter’ message. In addition, MetalMatters provides the councils with a range of template communications materials for use in publications and on websites to promote the benefits of metal recycling.
The MetalMatters programme is funded by a partnership of metal packaging manufacturers, fillers and reprocessors and is delivered on their behalf by the Aluminium Packaging Recycling Organisation (Alupro), working in partnership with local authorities and their waste collection partners.
