Metpack: WingTab introduces wide format ring pulls

Austin-based company WingTab is launching a replacement wide format design for ring pulls on cans.

According to Chris Schorre, CEO of WingTab, “We want to offer marketers and beverage producers a new promotion and branding tool. We think WingTab is highly desirable because everyone who opens a can looks at the pull tab. It’s impossible to ignore. You see it every time you take a drink.”

According to the company’s website, the wide format surface of WingTab opens up intriguing promotional possibilities for use as a detachable retail coupon, contest promotion tool, or a way to drive online traffic or social media interaction. Unique codes, prize notifications or product information can be printed on the bottom side. Beverage companies may also choose to partner with consumer brands who may wish to buy advertising on WingTab-equipped cans.

WingTab was issued a utility patent in the US (8,695,245) on April 15, 2014 and has patents pending in Europe, Japan, China, Brazil and 24 additional

countries worldwide.

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